About the Role
As the Sales Manager, you will be pivotal in growing and driving Ullswater’s ownership sales activity, maximising opportunities. Supported by central functions and a strong park team, you will drive point-to-point sales activity to achieve realistic targets while upholding our company’s ethics and core values.
Attributes
We seek a dynamic and results-oriented sales leader to drive lodge ownership sales revenue (average sales price +£160k). The ideal candidate will have a proven track record in leading high-performing sales teams and a passion for delivering exceptional customer experiences. You will be a strategic thinker with strong commercial acumen who can inspire and develop the park team to exceed realistic & achievable sales targets.
This is a pivotal role within the business, offering the opportunity to shape the sales function at Ullswater Heights and contribute significantly to the company’s growth & direction.
Key Responsibilities
- Deliver a comprehensive sales strategy aligned with business objectives.
- Build a ‘sales first’ environment, motivating and leading the sales function to exceed targets.
- Foster strong relationships with potential and existing lodge owners to drive repeat business and referrals.
- Conduct market research and competitor analysis to identify opportunities and optimise sales strategies/approaches.
- Work with Directors & General Manager to manage sales budgets and track performance against key metrics (e.g., conversion rates, AUM performance, customer acquisition cost)
- Take the lead & actively participate in lodge sales for the park, driving lead generation, qualification, and conversion through effective sales presentations and relationship-building.
- Generate local & catchment area marketing opportunities.
- Ensure adherence to sales processes, policies, and compliance regulations (e.g., FCA, GDPR).
- Collaborate with the park team, marketing, operations, and finance teams to optimise the customer journey and maximise revenue.
- Take pride in park appearance, ensuring that sales stock is always well-presented, reflecting the parks and Leisure Resorts 5-star accreditation and ethos.
- Actively improve knowledge by completing training and attending courses as the business requires.
- Build relationships with on-park teams at all levels, promoting an ‘everyone is in sales’ ethic.
- Support handover procedure and experience, ensuring compliance with business processes and expectations.
Required Skills and Experience
- In-depth knowledge of the luxury lodge ownership market, with a track record of selling at pricing in excess of £150,000 plus (essential).
- Well-versed in working in agile & demanding holiday home/lodge sales environments, with a proven track record of achieving sales targets.
- Strong sales management and coaching skills, with the ability to develop and motivate a team.
- Excellent communication and interpersonal abilities, focusing on building rapport and trust.
- Strong commercial acumen and financial analysis skills, with the ability to make data-driven decisions.
- Ability to build and maintain strong relationships with customers, partners, and internal stakeholders.
- Ability to develop strong working relationships with the on-park team, including the General Manager.
Essential
- A friendly and approachable personality
- A can-do & driven attitude
- Self-motivated and committed to delivering against targets, services & values
- Five-star personal presentation
- A full & clean driving licence with the means to travel frequently across park locations
- Flexibility to work varied working patterns – including weekends – as required by the business
Desirable
- Experience in innovative marketing – escaping the industry norm
- Ability to adopt technology, including Elite Parks
- Be well versed in all Microsoft applications, in particular Excel
- Be able to demonstrate FCA & GDPR compliance
Contract Type: Full Time Permanent, on receipt of successful references and satisfactory DBS check
Probation period: 6 months
Salary: Circa. £60,000 basic
Commission Structure: Quarterly bonus structure on achieving realistic/achievable targets
OTE: £100,000 to £120,000
Over budget: 5% on profit/sales margin achieved over the annual park sales budget.
Pension: Work Place Pension
Accommodation: Available if required (subject to monthly charge)
Hours: 45 hours per week (5 days / 2 days off) – with weekend working – although this may be more dependent on business needs
Holidays: 31 days per annum, including Bank Holidays
To apply, please send a copy of your CV, along with a covering letter to directors@leisureresorts.co.uk