About the Role
As Head of Sales, you will play a pivotal role in driving Leisure Resorts’ continued growth and success. You will lead and inspire a high-performing sales team to achieve ambitious targets while upholding our company’s core values.
Attributes
We seek a dynamic and results-oriented sales leader to drive lodge ownership sales. The ideal candidate will have a proven track record in leading high-performing sales teams and a passion for delivering exceptional customer experiences. You will be a strategic thinker with strong commercial acumen, able to inspire and develop your team to achieve ambitious sales targets.
This is a pivotal role within the business, offering the opportunity to shape the sales function and contribute significantly to the company’s growth & direction.
Key Responsibilities
- Develop and execute a comprehensive sales strategy aligned with business objectives.
- Build, motivate, and lead a high-performing sales team of sales professionals to exceed targets.
- Foster strong relationships with potential and existing lodge owners to drive repeat business and referrals.
- Conduct market research and competitor analysis to identify opportunities and optimise sales strategies.
- Manage sales budgets, track performance against key metrics (e.g., conversion rates, AUM performance, customer acquisition cost), and report to the board.
- Actively participate in lodge sales, driving lead generation, qualification, and conversion through effective sales presentations and relationship-building.
- Ensure adherence to sales processes, policies, and compliance regulations (e.g., FCA, GDPR).
- Collaborate with marketing, operations, and finance teams to optimise the customer journey and maximise revenue.
- Develop and deliver ongoing sales training and coaching to enhance team performance and product knowledge.
Required Skills and Experience
- Proven leadership experience in an agile & demanding sales environment, with a track record of achieving sales targets.
- Strong sales management and coaching skills, with the ability to develop and motivate a team.
- Excellent communication and interpersonal abilities, with a focus on building rapport and trust.
- Strong commercial acumen and financial analysis skills, with the ability to make data-driven decisions.
- Ability to build and maintain strong relationships with customers, partners, and internal stakeholders.
- Ability to develop strong working relationships with the board of directors, managing upwards as appropriate
- In-depth knowledge of the luxury lodge ownership market, with retail pricing over £150,000 (preferred).
Essential
- A friendly and approachable personality
- A can-do & driven attitude
- Self-motivated and committed to delivering against targets, services & values
- Five-star personal presentation
- A full & clean driving licence with the means to travel frequently across park locations
- Flexibility to work varied working patterns – including weekends – as required by the business
Desirable
- Experience in leading multi-site sales operations
- Experience in innovative marketing – escaping the industry norm
- Ability to adopt technology including Elite Parks
- Be well versed in all Microsoft applications, in particular Excel
- Be able to demonstrate FCA & GDPR compliance
Contract Type: Full Time Permanent, on receipt of successful references and satisfactory DBS check
Probation period: 3 months
Salary & Commission Structure: To be discussed
Pension: Work Place Pension
Hours: 45 hours per week – with weekend working – although this may be more, dependent on business needs
Holidays: 31 days per annum, including Bank Holidays
To apply, please send a copy of your CV, along with a covering letter to directors@leisureresorts.co.uk