The Role
Working on a 5-star leisure resort that boasts over 200 pitches – split between owners & fleet rentals – you will be directly accountable for the daily running, efficient operation, and profitability of the business. You will mirror our team’s passion and drive, inspiring team members to go above and beyond, while collaborating with the Director team to bring innovative ideas to the company.
Comprehensive Key Responsibilities
Holiday Home Sales
Strategic Sales Support: Work closely with the ownership sales team to support transactions and foster a positive, “can-do” atmosphere that motivates.
Ethics & Transparency: You will “live and breathe” the company’s commitment to transparency and honesty. This includes providing realistic and ethical guidance regarding the realities of lodge ownership, ensuring all promises are documented and that the resort remains fully compliant with FCA regulations, and conducting formal “Welcome Meetings” for all sales to ensure they are informed and satisfied with their purchase.
Innovation: Hold regular meetings with the sales team to brainstorm performance improvements to maximise lead and prospect purchase opportunities and maximise owner part-exchange opportunities.
Owner Relations & Community Leadership
Visibility & Trust: You will be the visible face of the resort, attending sales and owner events to build a genuine personal rapport with our owner community, fostering an environment of trust through accessibility, accountability, and consistent engagement.
Owner Engagement: You are responsible for ensuring the resort offers a diverse and engaging schedule of events throughout the year, utilising all on-site facilities to enhance the owner experience.
Ownership of Issues: You will take full accountability for building good working relationships with lodge holiday home owners, keeping them informed of resort changes and personally addressing any concerns that cannot be managed by Heads of Departments alone.
Resolution: You will ensure all customer complaints are handled in a professional, understanding, and timely manner, in accordance with standard procedures, so owners are truly satisfied and protected in their investment.
Proactive Improvement: You will analyse feedback and surveys to identify issues promptly, solving problems before they escalate to ensure the continuous development of the resort.
Leading by Example: You will personally always display the company’s 5-star standards and values, serving as an inspiration for your team.
Holiday Guest Experience
5-Star Standards: Ensure every holidaymaker receives a personalised welcome consistent with our premium branding.
Service Oversight: Provide direct support to the Holiday Experience Manager and Customer Care Team to resolve issues promptly.
Revenue Growth: Empower the team to identify and market upgrade options for forthcoming check-ins and implement creative offers to entice guests to re-book before they depart.
Quality Assurance: Conduct unsystematic “spot-check” inspections of holiday lodges to ensure our high standards of cleanliness and maintenance never waver.
Financial & Commercial Management
Cost Management & Value: Regularly review all suppliers and contractors to ensure the resort receives the best possible value, proactively instigating changes where necessary to optimise the cost base—benefiting both the resort and the wider Leisure Resorts business.
Profitability: Take direct accountability for delivering the targeted bottom-line contribution and maximising EBITDA through high customer satisfaction.
Budgetary Management: Effective management of the P&L to ensure accurate invoice allocation and manage wage budgets effectively without compromising 5-star standards.
Resource Optimisation: Work with Heads of Departments (HODs) to maximise occupancy levels and tariff income while ensuring strict adherence to company procurement procedures.
Value for Money: Regularly review all suppliers and contractors to ensure the resort receives the best possible value, instigating changes where necessary.
People Management & Leadership
Operational Presence: We are seeking an active, field-based leader who thrives on being “on the ground” rather than behind a desk. You will lead from the front, mirroring our team’s passion and drive and personally upholding the company’s 5-star standards in all interactions.
Team Development & HR: You will oversee all HR functions, including recruitment, appraisals, team grievances, and regular 1-to-1 development sessions to foster professional growth. Your approachable manner will aid team communication and enhance overall commitment.
Operational Synergy: You will organise and lead weekly Head of Department (HOD) meetings to monitor progress, ensure rotas are optimised for business needs, and foster a collaborative environment where departments work as one.
Active Resort Presentation: You will walk the resort daily alongside the Maintenance Manager, personally ensuring that our 5-star presentation is maintained and that maintenance /improvement schedules are strictly adhered to.
Proactive Problem Solving: By building an excellent rapport with your team and analysing guest/owner feedback (including complaints), you will identify issues promptly and solve problems proactively before they escalate.
Health, Safety & Compliance
Safety Culture: Ensure the implementation of all legal and company Health & Safety policies, maintaining the PRIME Safety system to address any highlighted requirements.
Emergency Preparedness: Maintain and update emergency plans, ensuring all team members are trained in fire regulations and regular evacuation drills.
Reporting: Act with due diligence always, immediately reporting and taking action on any accidents, incidents, or hazards.
Candidate Expectations
You will be a proven professional leader with a high level of industry understanding and 5-star personal presentation. You must possess excellent negotiation and organisational skills, a proactive approach to problem-solving, and extensive experience in conflict management. Importantly, we are looking for a candidate with the passion and drive to inspire their teams and the professional maturity to manage effectively “up, down, and across”—collaborating seamlessly with the Board of Directors, leading resort-level teams, and working cross-functionally with other resort teams and general managers.
As a self-motivated individual committed to delivering elite service, you will lead by example in all interactions. Due to our scenic location in the North Lakes, a full driving licence is essential. While not mandatory, candidates holding an IOSH Managing Safely certificate, a Personal Licence, or First Aid qualifications will be at a distinct advantage, as will those with experience overseeing Food & Beverage operations or caravan sales.
Conditions
- Contract: Full-time permanent role, subject to successful references, a 6-month probationary period, and a satisfactory DBS Check.
- Hours: 45 hours per week, including weekends, evenings, and Bank Holidays as required for the proper performance of duties.
- Holidays: 31 days per annum, including Bank Holidays.
- Pension: An auto-enrolment workplace pension scheme is in place.
- Accommodation: Available if required (subject to monthly charge)
To apply, please send a copy of your CV, along with a covering letter to directors@leisureresorts.co.uk